2025
APC Renewed Hope Action Plan
The Renewed Hope Agenda of the President Bola Ahmed Tinubu's administration is a transformative policy that is aimed at repositioning Nigeria as a prime global investment destination. The agenda is hinged on the core pillars of democracy, development, demographics, and diaspora engagement.
OUR WORK
Visual Identity
Verbal Identity
Campaign
Brand Design
CLIENT
His Excellency, Bola Ahmed Tinubu (GCFR),
President, The Federal Republic of Nigeria
WAES 2025: Unlocking Trade and Investment Opportunities in the Region
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The West African Economic Summit (WAES) 2025 was envisioned as a high-level gathering of policymakers, economists, and international delegates focused on regional growth and integration.
But for the JT Agency, it was more than just another summit, it was an opportunity to reimagine what an economic forum could feel like, sound like, and achieve.
From the outset, our approach went beyond traditional event logistics. We sought to curate an experience one that would leave a lasting impact not only on the agenda but in the hearts and minds of those present.
Through bold visual storytelling, immersive ambiance design, and data-driven communication strategy, we elevated WAES into a transformative platform for dialogue, diplomacy, and development.
Our creative execution involved the deployment of custom interactive displays, mood-sensitive lighting, intentional soundscapes, and a carefully sequenced run-of-show that emphasized emotional engagement alongside intellectual exchange.
The event design encouraged spontaneous connections, reenergized key conversations, and brought a human element to macroeconomic discussions.
The Results?
The Renewed Hope Agenda is an initiative of the Bola Ahmed Tinubu's administration. When crafting a unique identity for it, we made use of the President's iconic logomark as a driving factor for our logo and brand design.
By incorporating the broken chain infinity symbol in the Hope text, we tell a story of breaking out of the cycle of poverty through continous hope, improvement and development for the nation.
We made use of 2 shades of green as a representation of Nigeria's main colour which is green.
Logo ariations
As a result of the various posible applications of the logo, we came up with different iterations of the original logo that can not only stand alone but also tie-in with the original branding as a cohesive whole
1774
Mentions across media
8.3M
Total Reach
45K+
Social Media Interactions
8,323
Comments Online
+135%
Increase in Positive Sentiment
839
User-Generated Content
348+
Shares Online
36K
Reactions
And when the Minister of Foreign Affairs received a standing ovation, and presidents applauded with genuine emotion, we knew: this wasn’t just another summit.
In every sense, WAES 2025 was more than a summit. It was a dynamic arena of connection, inspiration, and ambition. Through thoughtful planning, storytelling, and execution, the JT Agency helped redefine what a policy event could be.
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