2025
APC Renewed Hope Action Plan
The Renewed Hope Agenda of the President Bola Ahmed Tinubu's administration is a transformative policy that is aimed at repositioning Nigeria as a prime global investment destination. The agenda is hinged on the core pillars of democracy, development, demographics, and diaspora engagement.
OUR WORK
Visual Identity
Verbal Identity
Campaign
Brand Design
CLIENT
His Excellency, Bola Ahmed Tinubu (GCFR),
President, The Federal Republic of Nigeria
From Event to Movement
How We Built a Community in the Room
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They envisioned a future.
We helped them build it.
We don't just cover events.
We ignite them.
For TEDx Katagum 2025, we didn't just brand a talk series; we dared to engineer a living, breathing community.
Through immersive experience design, a powerful "Reclaiming the Future" visual identity, and a groundbreaking interactive message wall, we turned passive attendees into active collaborators.
The Renewed Hope Agenda is an initiative of the Bola Ahmed Tinubu's administration. When crafting a unique identity for it, we made use of the President's iconic logomark as a driving factor for our logo and brand design.
By incorporating the broken chain infinity symbol in the Hope text, we tell a story of breaking out of the cycle of poverty through continous hope, improvement and development for the nation.
We made use of 2 shades of green as a representation of Nigeria's main colour which is green.
Logo ariations
As a result of the various posible applications of the logo, we came up with different iterations of the original logo that can not only stand alone but also tie-in with the original branding as a cohesive whole
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